Sony - FE 28-70mm F2 G Master Lens - Black
Price range: $2904.95–3349.99
💰
High Brand Tax
Outperforms 53% of lenss, but costs more than 96%.
$2905 is 280% above the $765 category median.
$2905 is 280% above the $765 category median.
Brand: Sony
Category: Lens
A professional Sony Sony E-Mount (Full-Frame)-mount 28-70 mm zoom lens with f/2 constant aperture.
PQS: 100 (computed 2026-03-14 07:04:46.664360+00:00)
GTIN-14: 00027242932203
Key specs
A human-friendly subset of specs (non-null)
Focal length
28-70 mm
Max aperture
f/2
Mount
Sony E-Mount (Full-Frame)
Stabilization
No
Constant aperture
Yes
Minimum focus distance
1.25 inches
Filter diameter
86 millimeters
Weight
1.01 pounds
Autofocus
Automatic/manual
How this Lens compares vs. 249 lenss
Percentile rank for each spec — higher means this product outperforms more of its peers.
Spec Profile Radar
Visual snapshot — outer edge = 100th percentile (best in class)
Offers
| Retailer | SKU | Price | Stock | Offer | Last seen |
|---|---|---|---|---|---|
| Best Buy | 6609295 | 3349.99 USD | In stock | View offer → | 2026-03-14 04:03:01.188814+00:00 |
| Newegg | 9SIABMTKF07078 | 2904.95 USD | In stock | View offer → | 2026-03-13 02:23:19.278621+00:00 |
Recent price history (50)
| Retailer | Price | Stock | Seen at |
|---|---|---|---|
| bestbuy | 3349.99 USD | In stock | 2026-03-14 04:03:01.188814+00:00 |
| bestbuy | 3349.99 USD | In stock | 2026-03-13 04:12:12.289697+00:00 |
| newegg | 2904.95 USD | In stock | 2026-03-13 02:23:19.278621+00:00 |
| bestbuy | 3349.99 USD | In stock | 2026-03-12 04:01:35.144013+00:00 |
| newegg | 2904.95 USD | In stock | 2026-03-12 02:23:35.737048+00:00 |
| bestbuy | 3349.99 USD | In stock | 2026-03-11 03:59:28.879210+00:00 |
| newegg | 2904.95 USD | In stock | 2026-03-11 02:13:45.747077+00:00 |
| bestbuy | 3349.99 USD | In stock | 2026-03-10 04:08:56.750505+00:00 |
| newegg | 2904.95 USD | In stock | 2026-03-10 02:21:12.408915+00:00 |
| bestbuy | 3349.99 USD | In stock | 2026-03-09 04:09:56.642037+00:00 |
| newegg | 2904.95 USD | In stock | 2026-03-09 02:23:08.293153+00:00 |
| newegg | 2904.95 USD | In stock | 2026-03-08 05:46:21.136818+00:00 |
| newegg | 2904.95 USD | In stock | 2026-03-06 08:40:34.481932+00:00 |
| bestbuy | 3349.99 USD | In stock | 2026-03-06 06:50:01.601246+00:00 |
| bestbuy | 3349.99 USD | In stock | 2026-03-03 02:39:50.844056+00:00 |
| newegg | 2904.95 USD | Out of stock | 2026-03-03 02:22:22.588508+00:00 |
| newegg | 2904.95 USD | Out of stock | 2026-03-02 10:42:34.283913+00:00 |
| bestbuy | 3349.99 USD | In stock | 2026-03-02 09:19:43.654649+00:00 |
Full specs
Show full spec table
| Focal length | 28-70 mm |
|---|---|
| Max aperture | f/2 |
| Mount | Sony E-Mount (Full-Frame) |
| Stabilization | No |
| Weight (kg) | 0.46 |
| Reconciled at | 2026-03-06 10:56:32.254648+00:00 |
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🎯 Smart Alternatives
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Simple similarity over extracted specs (publish_set only)
Debug data (expand)
| Raw title | Sony - FE 28-70mm F2 G Master Lens - Black |
|---|---|
| Raw brand | Sony |
| Raw category | Best Buy > Cameras, Camcorders & Drones > Digital Camera Accessories > Camera Lenses > Mirrorless Lenses > Mirrorless Short-Range Zoom Lenses |
Canonical highlights (non-null)
| core.title | Sony - FE 28-70mm F2 G Master Lens - Black |
|---|---|
| core.seo_title | Sony SEL2870GM |
| lens.mount | Sony E-Mount (Full-Frame) |
| lens.focal_length | 28-70 mm |
| lens.max_aperture | f/2 |
| lens.stabilization | No |
| brand | Sony |
| model | SEL2870GM |
| camera.mount | Sony E-Mount (Full-Frame) |
| gtin14 | 00027242932203 |
| images[0] | https://pisces.bbystatic.com/prescaled/500/500/image2/BestBuy_US/images/products/715e9dc4-a49f-4dda-81cb-e4a73d7e043d.jpg |
| category | lens |
| physical.weight_kg | 0.46 |
| warranty.labor | 1 Year |
| warranty.parts | 1 Year |
| schema_version | 1 |
BestBuy raw specs (pretty)
Expand BestBuy raw JSON
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"feature": "A bright, versatile F2 standard zoom\nThe first*6 G MasterTM standard zoom with a constant F2 aperture is ideal for portraits and a wide range of other subjects. Sharpness and contrast rival prime lens quality*1, while F2 brightness, unrivalled AF, a versatile zoom range, and a compact, lightweight design offer extraordinary creative scope for stills and movies."
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"feature": "Refined, expressive movie production\nFocus breathing is subdued for refined movie imagery. Rack focus and zoom effects can be used with F2 depth of field to create smooth, natural transitions. Critical focus for high frame rate 4K 120p/FHD 240p*3 recording is easy."
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"feature": "Professional control\nImportant control functions include Linear Response MF for intuitive manual focus, adjustable zoom ring torque, and an aperture ring with a click ON/OFF switch. There are also two customizable focus hold buttons, an iris lock switch, and an AF/MF switch."
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Newegg raw specs
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