Home Lenses Nikon NIKKOR Z 28mm f/2.8 Standard Prime Lens for Z Camer…

Nikon - NIKKOR Z 28mm f/2.8 Standard Prime Lens for Z Cameras - Black

Price range: $229.99
💎
Exceptional Value
Outperforms 89% of lenss at a lower price than 92%.
$230 is 70% below the $765 category median.
Brand: Nikon
Category: Lens
A professional Nikon Nikon Z-mount 28-28 mm zoom lens with f/2.8 constant aperture.
PQS: 95 (computed 2026-03-14 07:04:46.475283+00:00)
GTIN-14: 00018208201013
Nikon - NIKKOR Z 28mm f/2.8 Standard Prime Lens for Z Cameras - Black

Key specs

A human-friendly subset of specs (non-null)
Focal length
28-28 mm
Max aperture
f/2.8
Mount
Nikon Z
Stabilization
No
Constant aperture
Yes
Minimum focus distance
7.56 inches
Filter diameter
52 millimeters
Weight
0.34 pounds
Autofocus
Automatic/manual

How this Lens compares vs. 249 lenss

Percentile rank for each spec — higher means this product outperforms more of its peers.
Weight 0.15kg
89% Above avg

Spec Profile Radar

Visual snapshot — outer edge = 100th percentile (best in class)

Offers

Retailer SKU Price Stock Offer Last seen
Best Buy 6489694 229.99 USD In stock View offer → 2026-03-14 02:34:16.863986+00:00

Recent price history (50)

Retailer Price Stock Seen at
bestbuy 229.99 USD In stock 2026-03-14 02:34:16.863986+00:00
bestbuy 229.99 USD Out of stock 2026-03-13 02:43:42.239376+00:00
bestbuy 229.99 USD Out of stock 2026-03-12 02:35:19.996575+00:00
bestbuy 229.99 USD Out of stock 2026-03-11 02:33:16.296133+00:00
bestbuy 229.99 USD Out of stock 2026-03-10 02:43:21.106672+00:00
bestbuy 229.99 USD Out of stock 2026-03-09 02:42:09.815205+00:00
bestbuy 229.99 USD Out of stock 2026-03-06 06:04:36.493168+00:00
bestbuy 299.99 USD Out of stock 2026-03-03 01:54:51.546313+00:00
bestbuy 299.99 USD Out of stock 2026-03-02 07:53:39.328613+00:00

Full specs

Show full spec table
Focal length28-28 mm
Max aperturef/2.8
MountNikon Z
StabilizationNo
Weight (kg)0.15
Reconciled at2026-03-06 10:56:32.254648+00:00
Canonical JSON (expand)
{
  "os": {
    "name": null
  },
  "car": {
    "type": null,
    "finish": null,
    "din_type": null,
    "included": null,
    "material": null,
    "compatibility": null,
    "included_trim": null,
    "included_screws": null,
    "included_harness": null,
    "included_adapters": null,
    "included_brackets": null,
    "compatibility_make": null,
    "compatibility_model": null,
    "compatibility_years": null,
    "included_connectors": null,
    "included_instructions": null,
    "retains_factory_features": null
  },
  "cpu": {
    "cores": null,
    "tdp_w": null,
    "socket": null,
    "threads": null,
    "npu_tops": null,
    "cpu_model": null,
    "lithography": null,
    "base_clock_ghz": null,
    "boost_clock_ghz": null
  },
  "gpu": {
    "tdp_w": null,
    "chipset": null,
    "outputs": null,
    "vram_gb": null,
    "gpu_type": null,
    "gpu_model": null,
    "vram_type": null,
    "base_clock_mhz": null,
    "boost_clock_mhz": null
  },
  "core": {
    "title": "Nikon - NIKKOR Z 28mm f/2.8 Standard Prime Lens for Z Cameras - Black",
    "seo_title": "Nikon 20101"
  },
  "lens": {
    "mount": "Nikon Z",
    "weight": null,
    "focal_length": "28-28 mm",
    "max_aperture": "f/2.8",
    "stabilization": "No"
  },
  "audio": {
    "driver": null,
    "wireless": null,
    "technology": null,
    "impedance_ohms": null,
    "speakers_count": null,
    "wireless_codecs": null,
    "hi_res_certified": null,
    "frequency_response": null
  },
  "brand": "Nikon",
  "build": {
    "screen_glass": null,
    "chassis_material": null
  },
  "color": null,
  "extra": {},
  "model": "20101",
  "ports": {
    "hdmi": null,
    "usb_a": null,
    "usb_c": null,
    "sd_card": null,
    "summary": null,
    "ethernet": null,
    "sim_slot": null,
    "displayport": null,
    "thunderbolt": null,
    "headphone_jack": null
  },
  "power": {
    "psu_watts": null
  },
  "camera": {
    "mount": "Nikon Z",
    "sensor": null,
    "weight": null,
    "iso_range": null,
    "megapixels": null,
    "rear_megapixels": null,
    "front_megapixels": null,
    "video_resolution": null,
    "windows_hello_ir": null
  },
  "gtin14": "00018208201013",
  "images": [
    "https://pisces.bbystatic.com/prescaled/500/500/image2/BestBuy_US/images/products/6489/6489694_sd.jpg"
  ],
  "memory": {
    "ram_gb": null,
    "channels": null,
    "ram_type": null,
    "speed_mhz": null
  },
  "series": null,
  "battery": {
    "life_hours": null,
    "capacity_wh": null,
    "capacity_mah": null
  },
  "display": {
    "panel_type": null,
    "resolution": null,
    "color_gamut": null,
    "hdr_formats": null,
    "touch_screen": null,
    "screen_size_in": null,
    "brightness_nits": null,
    "refresh_rate_hz": null,
    "response_time_ms": null,
    "pantone_validated": null
  },
  "release": {
    "year": null
  },
  "storage": {
    "interface": null,
    "nand_type": null,
    "read_speed": null,
    "capacity_gb": null,
    "form_factor": null,
    "write_speed": null,
    "endurance_tbw": null,
    "storage_capacity_gb": null
  },
  "category": "lens",
  "features": {
    "webcam": null,
    "windows_ai": null,
    "form_factor": null,
    "software_perks": null,
    "backlit_keyboard": null,
    "convertible_2in1": null,
    "fingerprint_reader": null
  },
  "physical": {
    "depth_in": null,
    "width_in": null,
    "height_in": null,
    "weight_kg": 0.15,
    "dimensions_in": null
  },
  "thermals": {
    "cooling_type": null,
    "thermal_interface": null
  },
  "warranty": {
    "labor": "1 year limited",
    "parts": "1 year limited"
  },
  "wearable": {
    "ecg": null,
    "gps": null,
    "spo2": null,
    "skin_temp": null,
    "heart_rate": null,
    "display_type": null,
    "nfc_payments": null,
    "compatibility": null,
    "music_storage": null,
    "sleep_tracking": null,
    "display_size_in": null,
    "battery_life_days": null,
    "stress_monitoring": null,
    "smart_notifications": null,
    "workout_modes_count": null,
    "water_resistance_atm": null
  },
  "appliance": {
    "btu": null,
    "eer": null,
    "ceer": null,
    "type": null,
    "modes": null,
    "smart": null,
    "steam": null,
    "zones": null,
    "finish": null,
    "air_fry": null,
    "burners": null,
    "voltage": null,
    "inverter": null,
    "noise_db": null,
    "fuel_type": null,
    "ice_maker": null,
    "wattage_w": null,
    "convection": null,
    "depth_type": null,
    "door_alarm": null,
    "fan_speeds": null,
    "frost_free": null,
    "rack_count": null,
    "sensor_dry": null,
    "third_rack": null,
    "airflow_cfm": null,
    "energy_star": null,
    "filter_type": null,
    "glide_racks": null,
    "soil_sensor": null,
    "broiler_type": null,
    "cycles_count": null,
    "defrost_type": null,
    "garage_ready": null,
    "tub_material": null,
    "venting_type": null,
    "air_direction": null,
    "baskets_count": null,
    "capacity_cuft": null,
    "cleaning_type": null,
    "drum_material": null,
    "drying_system": null,
    "energy_rating": null,
    "lighting_type": null,
    "mounting_type": null,
    "shelves_count": null,
    "cooling_system": null,
    "dimensions_hwd": null,
    "interior_light": null,
    "place_settings": null,
    "room_size_sqft": null,
    "sanitize_cycle": null,
    "sensor_cooking": null,
    "shelf_material": null,
    "spin_speed_rpm": null,
    "turntable_size": null,
    "bottle_capacity": null,
    "convection_type": null,
    "water_dispenser": null,
    "interior_coating": null,
    "annual_energy_kwh": null,
    "cutout_dimensions": null,
    "humidity_crispers": null,
    "temperature_range": null,
    "wash_cycles_count": null,
    "oven_capacity_cuft": null,
    "water_level_control": null,
    "agitator_or_impeller": null,
    "capacity_fridge_cuft": null,
    "daily_production_lbs": null,
    "independent_controls": null,
    "capacity_freezer_cuft": null,
    "lower_oven_capacity_cuft": null,
    "upper_oven_capacity_cuft": null
  },
  "networking": {
    "ports": null,
    "cellular": null,
    "band_count": null,
    "throughput": null,
    "wifi_standard": null,
    "ethernet_ports": null
  },
  "peripheral": {
    "dpi": null,
    "rgb": null,
    "platform": null,
    "driver_mm": null,
    "vibration": null,
    "microphone": null,
    "sensor_type": null,
    "switch_type": null,
    "connectivity": null
  },
  "smart_home": {
    "learning": null,
    "resolution": null,
    "connectivity": null,
    "night_vision": null,
    "power_source": null,
    "compatibility": null,
    "chime_included": null
  },
  "certifications": {
    "energy_star": null,
    "epeat_level": null
  },
  "schema_version": 1
}
Debug data (expand)
Raw title Nikon - NIKKOR Z 28mm f/2.8 Standard Prime Lens for Z Cameras - Black
Raw brandNikon
Raw categoryBest Buy > Cameras, Camcorders & Drones > Digital Camera Accessories > Camera Lenses > Mirrorless Lenses > Mirrorless Prime Lenses
Canonical highlights (non-null)
core.title Nikon - NIKKOR Z 28mm f/2.8 Standard Prime Lens for Z Cameras - Black
core.seo_title Nikon 20101
lens.mount Nikon Z
lens.focal_length 28-28 mm
lens.max_aperture f/2.8
lens.stabilization No
brand Nikon
model 20101
camera.mount Nikon Z
gtin14 00018208201013
images[0] https://pisces.bbystatic.com/prescaled/500/500/image2/BestBuy_US/images/products/6489/6489694_sd.jpg
category lens
physical.weight_kg 0.15
warranty.labor 1 year limited
warranty.parts 1 year limited
schema_version 1
BestBuy raw specs (pretty)
Expand BestBuy raw JSON
{
  "sku": 6489694,
  "upc": "018208201013",
  "url": "https://api.bestbuy.com/click/-/6489694/pdp",
  "name": "Nikon - NIKKOR Z 28mm f/2.8 Standard Prime Lens for Z Cameras - Black",
  "image": "https://pisces.bbystatic.com/prescaled/500/500/image2/BestBuy_US/images/products/6489/6489694_sd.jpg",
  "details": [
    {
      "name": "Brand",
      "value": "Nikon",
      "values": [
        "Nikon"
      ]
    },
    {
      "name": "Model Number",
      "value": "20101",
      "values": [
        "20101"
      ]
    },
    {
      "name": "Product Name",
      "value": "NIKKOR Z 28mm f/2.8 Standard Prime Lens for Z Cameras",
      "values": [
        "NIKKOR Z 28mm f/2.8 Standard Prime Lens for Z Cameras"
      ]
    },
    {
      "name": "Color",
      "value": "Black",
      "values": [
        "Black"
      ]
    },
    {
      "name": "Compatible Devices",
      "value": "Mirrorless Camera",
      "values": [
        "Mirrorless Camera"
      ]
    },
    {
      "name": "Brand Compatibility",
      "value": "Nikon",
      "values": [
        "Nikon"
      ]
    },
    {
      "name": "Lens Mount Compatibility",
      "value": "Nikon Z",
      "values": [
        "Nikon Z"
      ]
    },
    {
      "name": "Tripod/Monopod Mountable",
      "value": "No",
      "values": [
        "No"
      ]
    },
    {
      "name": "Product Weight",
      "value": "0.34 pounds",
      "values": [
        "0.34 pounds"
      ]
    },
    {
      "name": "Lens Type",
      "value": "Standard Prime",
      "values": [
        "Standard Prime"
      ]
    },
    {
      "name": "Auto/Manual Focus",
      "value": "Automatic/manual",
      "values": [
        "Automatic/manual"
      ]
    },
    {
      "name": "Silent Focus",
      "value": "Yes",
      "values": [
        "Yes"
      ]
    },
    {
      "name": "In-Lens Image Stabilization",
      "value": "No",
      "values": [
        "No"
      ]
    },
    {
      "name": "Minimum Focal Length",
      "value": "28 millimeters",
      "values": [
        "28 millimeters"
      ]
    },
    {
      "name": "Maximum Focal Length",
      "value": "28 millimeters",
      "values": [
        "28 millimeters"
      ]
    },
    {
      "name": "Minimum Focus Distance",
      "value": "7.56 inches",
      "values": [
        "7.56 inches"
      ]
    },
    {
      "name": "Maximum Aperture",
      "value": "f/2.8",
      "values": [
        "f/2.8"
      ]
    },
    {
      "name": "Minimum Aperture",
      "value": "f/16",
      "values": [
        "f/16"
      ]
    },
    {
      "name": "Constant Aperture",
      "value": "Yes",
      "values": [
        "Yes"
      ]
    },
    {
      "name": "Product Length with Lens Closed",
      "value": "1.69 inches",
      "values": [
        "1.69 inches"
      ]
    },
    {
      "name": "Product Diameter",
      "value": "2.81 inches",
      "values": [
        "2.81 inches"
      ]
    },
    {
      "name": "Filter Diameter",
      "value": "52 millimeters",
      "values": [
        "52 millimeters"
      ]
    },
    {
      "name": "Warranty - Parts",
      "value": "1 year limited",
      "values": [
        "1 year limited"
      ]
    },
    {
      "name": "Warranty - Labor",
      "value": "1 year limited",
      "values": [
        "1 year limited"
      ]
    }
  ],
  "features": [
    {
      "feature": "Compatible with Nikon Z cameras\nWorks with any Nikon Z camera with Z-bayonet mount."
    },
    {
      "feature": "Wide-angle lens for broad composition\nDelivers stunning perspectives and allows you to include more of the scene in the frame"
    },
    {
      "feature": "28mm focal length\nExcellent for shooting landscapes, architecture, group shots, travel shots and more"
    },
    {
      "feature": "f/2.8 maximum aperture\nCreates sharp, detailed images with shallow depth of field and softly blurred background. Performs best in moderate-to-bright light settings or outdoors on overcast days"
    },
    {
      "feature": "Fast Autofocus\nDual stepping motors operate quickly and in near silence, ideal for video"
    },
    {
      "feature": "0.63' minimum focusing distance"
    },
    {
      "feature": "Accommodates 52mm filter size"
    }
  ],
  "condition": "New",
  "salePrice": 229.99,
  "categoryPath": [
    {
      "id": "cat00000",
      "name": "Best Buy"
    },
    {
      "id": "abcat0400000",
      "name": "Cameras, Camcorders & Drones"
    },
    {
      "id": "abcat0410000",
      "name": "Digital Camera Accessories"
    },
    {
      "id": "abcat0410018",
      "name": "Camera Lenses"
    },
    {
      "id": "pcmcat374500050006",
      "name": "Mirrorless Lenses"
    },
    {
      "id": "pcmcat1568644306749",
      "name": "Mirrorless Prime Lenses"
    }
  ],
  "manufacturer": "Nikon",
  "regularPrice": 299.99,
  "shippingCost": 0.0,
  "longDescription": "The NIKKOR Z 28mm f/2.8 excels at the capture of daily snapshots comfortably and intuitively. What’s more, you can respond immediately to the fast changing moments of street photography; and more. Get excellent image quality with its street smart 28mm perspective—42mm on DX cameras (35mm equivalent) and fast f/2.8 maximum aperture.",
  "shortDescription": null,
  "onlineAvailability": true,
  "inStoreAvailability": true
}
Newegg raw specs
No Newegg raw specs saved for this product yet.